LinkedIn Debuts Its Own Audience Network, Making it Look Ever More Like Facebook
Key Takeaways from this article
The LinkedIn Audience Network will allow marketers to reach LinkedIn members on apps and websites that are not operated by the business-networking site. The Audience Network is similar to Facebook's Audience Network.
LinkedIn said around 6,000 advertisers participated in testing LAN. They reportedly observed an increase in unique impressions ranging between 3% and 13%.
Divye Khilnani, group product manager at LinkedIn said,“Advertiser ROI is incredibly important and we've invested heavily in providing robust reporting capabilities, so marketers can improve and understand the ROI of their campaigns.”