Third Spaces: The New Marketing Opportunity
Industry Engagement Manager/Branding at Amura Marketing Technologies
Published on April 15, 2017 in Marketing • Source: CMO

Key Takeaways from this article

With innovation in mobile, technology, geo-location, brands can tap invisible consumer moments easily.
Contextual data helps brands to observe and access such in-between moments for consumers capturing their emotional state.
As per the survey, 40% of the digital ads can become more effective if advertised in the right mood of customers.