Most marketers overlook mailing because they think building and maintaining a list is too much hard work. But if you want to make the big bucks through repeat sales and high conversion rates, then growing a mailing list is the best long term strategy you can have.
Here’s some things about a mailing list that would make any marketer excited:
1. It brings repeat sales
With a mailing list you can create a relationship with buyers, and aim for repeat sales. Once they’ve bought from you, they’re more likely to want to hear from you about your newer products and services, sales and more.
2. It builds the buyer’s confidence in your brand
Sending mails straight to a lead’s inbox creates a conversation and relationship with them, which will builds their confidence in your brand. It lowers the buyer hesitation when it’s time to make a purchase.
3. It keeps people coming back
With a mailing list you can remind leads to return more often, by updating them about new offers, services and articles.
4. Email is more reliable
People check their inbox more often than they do a blog or website. With a mailing list, you have a direct channel to speak to your audience in a space that they check into every few hours.
When building a mailing list, be sure to only collect leads that subscribe to your brand or product. Doing so, will give you a list of high density leads with lower bounce rates.