Marketing is not what it used to be, says Nestle's Arvind Bhandari
Industry Engagement Manager/Branding at Amura Marketing Technologies
Published on March 17, 2017 in Marketing • Source: Economic Times Brand Equity

Key Takeaways from this article

Consumers distrust the brand because brands calibrate trust considering the category and ignoring their competition.
Brands are just not products and create an experience for us as pals.
A different perspective can be generated with impersonation thus discovering our consumers and their interests.