Adobe Wants to Bring Digital Marketing to Your Car
Manager - Social Media at Amura Marketing Technologies
Published on August 17, 2017 in Technology • Source: Bloomberg

Key Takeaways from this article

The new services which were unveiled on Monday were to help businesses analyse data for web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc.'s Google, which provides software inside vehicles.
Adobe will provide different marketing and analytics features which will help to automate ads. These features are powered by company's artificial intelligence feature called Sensei.
This move will put Adobe on the forefront of efforts to leverage the information being generated by new on board voice capabilities, infotainment applications and, eventually, self-driving autos.