Why Snapchat Spectacles failed
Executive Copywriter at Amura Marketing Technologies
Published on November 17, 2017 in Technology • Source: techcrunch.com

Key Takeaways from this article

Snap waited 5 months to sell the spectacles after creating so much hype about the launch, which didn’t fare well in this fast moving age of fad cycles.
They did not focus on content strategy by collaborating with web influencers or even popular celebrities, to promote how the spectacles could be used innovatively.
There were a lot of usability problems right from the inability to pair the spectacles with Bluetooth, to being restricted to 720 p while recording videos.