Could Pepsi Make Things Right With a Logo That Actually Made the World Better?
Industry Engagement Manager/Branding at Amura Marketing Technologies
Published on April 18, 2017 in Marketing • Source: AdWeek

Key Takeaways from this article

Pepsi got inspired by it's #SayItWithPepsi emoji campaign, replacing logo by emojis.
Logos were picked with different colors that represent some cause, like the women's rights logo has both the color (purple) and symbol (♀).
Pepsi has decided to work with the new generation which can even pull off a Domino's pizza turnover.