The new Vicks commercial is heartwarming and makes an attempt to break social constructs
Industry Engagement Manager/Branding at Amura Marketing Technologies
Published on April 18, 2017 in Marketing • Source: Economic Times Brand Equity

Key Takeaways from this article

The ad transcends the barriers of not only the class, religion, caste but most importantly gender.
Keeping in mind mothers' love in mind, the film showcase how a transgender raises a child with hope.
The concept of ideal advertising shouldn't be just the image of a heteronormative smiling through the dinner table family.