A Quick Guide to Moment Marketing
Social media has almost become omnipresent today and sharp marketing minds have learnt how to make the most of it. One such thing that’s come out of this is Moment Marketing.
Moment marketing is quick, dependent on an event or news and uses social media to leverage the opportunity..
Moment Marketing also allows marketers to add shock value to their communication strategy.
Here are some of the best examples of Moment Marketing
Snicker Ads after Luis Suarez bit Giorgio Chiellini
On 24th June 2014, during a decisive World Cup D match between Italy & Uruguay, the Barcelona star striker (then with Liverpool) Luis Suarez sunk his teeth deep into Giorgio Chiellini’s shoulder.
Snickers wasted no time capitalising on this controversy and within a day or two, tweeted this:
The Brangelina divorce Saga
One of world’s most iconic couples, Brad Pitt & Angelina, recently decided to end their over-12-year relationship, sparking an outrage from millions of fans. But far away, Norwegian Airlines had this idea:
The moment when Prince Harry got too comfortable in public
In 2012, Prince Henry of Wales, better known as Prince Harry, was seen getting a bit too comfortable with his girlfriend in a public environment, thus breaking the hearts of millions of single ladies around the world.
Axe deodorants (known as Lynch in the UK) came up with this to cash-in on the hot piece of news.
The dress that went viral on social media
If you’re active on social media, we’re sure you would have come across this.
A picture of a dress had appeared on Tumblr and a hot debate spread like wildfire across the Internet about dress’ colour.
Some thought it was blue, some thought it was white.
To capitalise on this, Tide detergents wasted no time. They came up with this:
The United Airlines Fiasco
This is a recent development. A video of a 60 year-old Asian man being dragged out of a United Airlines flight went viral this month, sparking a global social media outrage against the company.
It was a PR nightmare for the company! They witnessed mass ticket cancellations & their share values dropped to new lows.
On the other hand, its competitors now had an amazing marketing opportunity in their hands. And they didn’t waste it at all! Here’s what came up:
So if you’re a marketer, keep an eye on the latest happenings and once you find something that relates to your brand, make the most of it!
All the best!