Bradshaw Stain
Copy Writer at Amura Marketing Technologies
Published on September 19, 2017 in Marketing • Source: Cannes Lions

Key Takeaways from this article

During what appeared to be live TV, America saw Fox commentator Terry Bradshaw with a stain on his shirt. Viewers immediately rushed to social media to call out the stain
Once the stain was trending, Tide's Super Bowl ad aired—revealing the brand was responsible for the coup
#BradshawStain was the first Super Bowl ad to blur the lines between broadcast and commercial