Canon Made an Elaborate Rube Goldberg Machine Just to Set Up Some Crazy Photos
Published on July 20, 2017 in Technology • Source: Adweek

Key Takeaways from this article

Cannon creates the most perfect pictures from a chaotic Rude Goldberg sequence set
The protagonist in the video put everything in motion using a rolling Cannon lens cap and capturing the effects by chasing the motion, all revealed in the end of the video
The commercial’s copy concludes on, “The right place at the right time means nothing without the right camera”, which very much distinguishes the product