Ikea Just Made a 25-Minute ASMR Video, and It’s One of the Most Satisfying Ads Ever
Published on July 21, 2017 in Social media • Source: Adweek

Key Takeaways from this article

ASMR, or autonomous sensory meridian response, which is a tingling sensation some people experience when they hear certain sounds
‘Oddly Ikea’ the new campaign by Ikea, uses ASMR where displays various products like duvet cover, hangers, a lamp by tapping, fluffing and pushing them to create soothing sounds that produces positive ASMR feeling for the viewers
Both ASMR and Ikea products are meant to relax the audience. A blend of both perfectly elicits the message of Ikea as a brand