MarTech conference highlights digital marketers’ central dilemma
Key Takeaways from this article
Marketers have got immediate and affordable access to cloud-based tools' data and intelligence, which allow messages to be sent to mass audience in minimal time
These big chunk messages create spam, information overload, privacy violations and brand irritation among customers.
The focus of marketing, however, must switch from volume to value. As Marketo CEO Steve Lucas says, "Just because you can doesn't mean you should.
Even with all these tools at disposal, customers hold the real power. Marketers need to figure out what they want.