Paytm goes international, Myntra’s offline bets and other news
Bill payments service of Paytm has been launched in Canada recently to make it easy for people to pay bills...
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5 Reasons Why Building A Mailing List Is Important
Most marketers overlook mailing because they think building and maintaining a list is too much hard work. ..
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Top 3 Ways to Measure Content Marketing Success
A quick guide to measuring the success of your content marketing strategy...
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Marketing is not what it used to be, says Nestle's Arvind Bhandari
The changing marketing techniques do not draw consumers' attention, innovations remain unnoticed. Why?..
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Creative Tech And Product Development Are Both Part Of The Process
Technology is being used by CMOs to engage more customers via short-term campaign ideas and initiatives for a longer-term product development...
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Facebook launches Snapchat clone ‘Messenger Day’
Facebook Messenger replicated the likes of Snapchat and Instagram ‘stories’ with a new feature allowing users to post stories which expire after 24 hours...
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How marketers should be thinking about voice search
A Voice search query differs considerably from a typed query. With number of Voice searches increasing, companies need to rethink the way they use search ads for their marketing efforts...
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5 top hacks to step up your B2B content marketing strategy in 2017
Content is at the heart of a company’s inbound strategy. With increasing amount of content being created everyday, here are 5 hacks to step up your content marketing. ..
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