Why is the Indian retail sector so fragmented?..
Here are some impending social media trends that are bound to affect your strategy and campaign performance with the new year. ..
Brands face one of their greatest challenges to date..
Coca-Cola India releases new spot titled #BrotherlyLove, an adaptation of the international spot launched earlier in January 2016..
Google's assistant, one of the most widely used assistant apps in the world, is now set to roll now a more conversational and responsive version...
Assuming that rural people are illiterate & have less exposure to media will be a wrong assumption while thinking about where do consumer durables fit into their life...
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..