Why is the Indian retail sector so fragmented?
Why is the Indian retail sector so fragmented?..
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The Top 8 Social Media Marketing Trends in 2017 [Infographic]
Here are some impending social media trends that are bound to affect your strategy and campaign performance with the new year. ..
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Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era
Brands face one of their greatest challenges to date..
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See The Spot: Coca-Cola Showcases #BrotherlyLove in its new spot
Coca-Cola India releases new spot titled #BrotherlyLove, an adaptation of the international spot launched earlier in January 2016..
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The Google Assistant is getting more conversational
Google's assistant, one of the most widely used assistant apps in the world, is now set to roll now a more conversational and responsive version...
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How to promote consumer durables in Rural India ?
Assuming that rural people are illiterate & have less exposure to media will be a wrong assumption while thinking about where do consumer durables fit into their life...
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
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