Status Change: Women On The Ascent In APAC
There has been a drastic change in status of women in India where women have been a step ahead of men rejecting the stereotypes in the society...
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Likability Matters: 4 Ways To Make People Like Your Brand
It's important for a brand to be liked by its audience, attractive and influential for a business to grow. ..
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Google’s “One True Answer” problem — when featured snippets go bad
Internet's primary source of information - Google - can sometimes go wrong. Can Google, being "Google", afford to go wrong? ..
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Study: Marketer ‘Mobile-First’ Plans Finally Accelerate
From 2007, mobile-friendly or mobile optimized began it's root and has shifted thinking of the marketers today from mobile-friendly to mobile-first content...
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How Our Hotel Used Data to Make Our Laundry Service Glamorous
A guide, using the example of a laundry service in a hotel, explaining how to use performance data along with customer data to drive growth and serve customers better?..
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What is Ad Tech and Why Should Agencies Care?
Are you (your organisation) aware of terms like programmatic advertising or omnichannel marketing? Should you care?..
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How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic)
Wish to know the right strategy to generate more leads for B to B? ..
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Brand consistency is an essential element to it’s growth and longevity
If you make daily use of the five tips mentioned here, fewer branding nightmares will take place and you’ll never have to worry about your company being mistaken or lumped into the same category as the..
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