Assuming that rural people are illiterate & have less exposure to media will be a wrong assumption while thinking about where do consumer durables fit into their life...
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
A handful of tech-centric agencies and platforms are using artificial intelligence-informed approaches to pluck potential influencer mates. Read on to find out more..
Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves
Oracle is all set to launch a chatbot platform and artificial intelligence for mobile, video and messaging practices at its Modern Customer Experience event in Las Vegas. Read on to find out more about..
Excited that your client has loved your idea? What next? There are a few Dos and Don’ts you must consider. Read on to find out more on this. ..
What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing?..
A lot of sensitive material including suicide and other violent videos have been circulating on Facebook recently. The social media giant has planned to hire 3,000 more employees to prevent such videos..