Riding The Waves Of Tech Innovation
Cloud & mobile are blooming sectors of the tech world that's fast gaining speed and will son be the next big thing. ..
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Women-related Subjects in Indian Ad World: Advertising Gimmick or Genuine Concern?
A number of Indian brands have taken to expounding upon women's rights in their advertisements. Is this a strategic branding move or an advertising gimmick? Roohi Gupta at AdAge India tells us...
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Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Twitter is forcing its users to follow @POTUS, @FLOTUS & @VP accounts. Find out more about these accounts...
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Through VR, Häagen-Dazs Will Let You Fly (And Sympathize) With Imperiled Honey Bees
As a part of its Häagen-Dazs Loves Honey Bees project, the brand recently launched the trailer for a VR experience that puts you behind the eyes of the endangered honey bee. ..
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Twitter launches special emoji for Republic Day
Twitter launched a new emoji to celebrate the feeling of patriotism on this Republic day...
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Trump’s tweets dampen social sentiment toward brands, even when they’re nice
Getting a mention by the president of United States must benefit a brand like never before but looks like it is working otherwise with the new president Donald Trump ..
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Why Aamir Khan is Bollywood’s marketing guru
Aamir Khan was not seen at any realty show on TV. His movie Dangal still notched up box office collecction of 380 crores and above..
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Paytm has created new categories for digital payments in India
PayTm has revolutionised digital payments. The newly added digital payment categories have experienced significant popularity. Read on to find out more about these latest categories...
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