Opinion: Crisis breeds plenty of opportunity
Prime Minister Modi made a surprise move on Nov 8th by announcing the demonetisation of 500-rupee and 1,000-rupee notes. More than a month later, this continues to dominate our conversations, and shall..
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How Chatbots Talk Up IoT Measures in Analytics
In the last few years, marketers and consumers are amazed daily at new IoT devices and the new ways benefits being delivered. The thing to thank for that amazement lie in the rising sophistication of c..
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Exide launches its App campaign conceptualised by Rediffusion Y&R
Exide batteries has launched a new digital campaign for its app –The Exide Care App. The Campaign is conceptualised and executed by Rediffusion Y&R. The app provides real updates on the health of the c..
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Coca-Cola adapts international #BrotherlyLove ad for desi market
Coca-Cola has revamped it's internamtional #BrotherlyLove for the Indian market. Even though Coca-Cola has launched a campaings like #CokeNawaazi and the #TasteTheFeeling umbrella campaign, #Brotherly..
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This video by Parachute might just be India's most gutsy hair oil ad...
Parachute rolled out its new TVC which was totally different from it earlier ideology. Instead of a glamourous face with shiny hair, here's a bittersweet sibling story. Take a look at Marico's #MagicOf..
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Live Video and Marketing: Where the Industry Is Heading
Are you interested in promoting your brand or yourself with the use of social media podcasts? If you haven't used it as a promotion tool yet, you must definitely look into it. Apart from giving it a pe..
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How to Back Up Your Social Media Content
You can save your social media and long-form content by taking a local and cloud backup from time to time. Here are some effective ways to maintain a data backup procedure. ..
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Do Holiday Specials via Social Media Work? New Research
Should small and medium-sized business run social campaigns for the holidays? Social Media Examiner goes over the research and brings you the results...
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