Kaspersky’s thesis is that while social media remains wildly popular there are also widespread feelings of disaffection with how social giants such as Facebook monopolize people’s time and attention. T..
For consumers, automobiles are big ticket investments. On average, a person will buy a car only once every 10 years. To help automotive brands thrive in the new digital market, Erich Joachimsthaler is ..
Software association Nasscom lowered its IT export growth target to 8-10 percent for 2016-17 amid global macroeconomic headwinds and the fallout of Britain's exit from the European Union. Read on to kn..
Now, surfing your favourite boards and channels on Pintrest is ten times as interesting! The platform has recently launched an ‘explore’ section for trending topics, to streamline the user experience. ..
True to Gartner’s style, Gartner’s US 2016 Symposium/ITxpo detailed the coming year’s technology movements, which was rich in data and content. From the top 10 strategic technology trends to the five d..
Facebook has been putting a significant amount of effort into growing messenger as a bot platform. Now Facebook says it will let developers track bots on its free analytics platform, alongside its ads ..
Images are slowly being replaced by short video ads, especially on Instagram. Can this gradual change actually be a good fit for your brand? Read to know more..
Never underestimate the power of a viral trend! If harnessed correctly, it can take your brand to new unprecedented heights. Here is a quick look at how you can capitalise on video marketing trends. Re..