19 Can't-Miss Marketing Conferences for 2017
Irrespective of whether you are a speaker or a listener, Marketing Conferences offer an array of amazing opportunities. If you wish to grow your business, then attending a marketing conference is highl..
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From Paper Boat to Google, how brands bank on nostalgia
While 2016 (in terms of advertising) was celebrity obsessed more than nostalgic, younger brands like Google and Paper Boat, among others, used the theme effectively in their advertising campaigns to ta..
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Now, expect to see ads while watching Facebook videos
Facebook is planning to show ads in the middle of videos (which are called as mid-roll ads) and share the revenue generated with the publishers, giving them 55 per cent of the sales...
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10 Resolutions Marketers Should Make And Keep In 2017
While the everyone is trying to resolve to work out more, go to gym, eat less, and quit smoking, marketers, too, are also debating which bad habits they'd like to kick in 2017.  Here are some of the r..
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7 Google Ad Formats Every Advertiser Should Know
Google is one of the biggest platforms for digital advertising, with a variety of products and formats.We take you through a list of the must-know ad formats for any brand...
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Use Experience Has Changed; Has Your Media Buying & Planning Too?
With consumers more and more moving away from intrusive advertising, banner ads, pop-ups, interstitials and more no longer have the same effect. Have you changed your media plan to keep up with your cu..
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All You Need To Know: Cloud Telephony as a Business Solution
A telephony system is the single most basic requirement of any business today. Cloud telephony takes this to the next level, marking a new era in the telephony and business industry...
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Why marketers should embrace video in 2017
Video consumption on social media is on a rapid rise. People prefer to watch a 2-minute video than to read 200 words, especially with the decline in attention span among internet users. In fact, if dig..
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