Now, expect to see ads while watching Facebook videos
Facebook is planning to show ads in the middle of videos (which are called as mid-roll ads) and share the revenue generated with the publishers, giving them 55 per cent of the sales...
Read more
10 Resolutions Marketers Should Make And Keep In 2017
While the everyone is trying to resolve to work out more, go to gym, eat less, and quit smoking, marketers, too, are also debating which bad habits they'd like to kick in 2017.  Here are some of the r..
Read more
7 Google Ad Formats Every Advertiser Should Know
Google is one of the biggest platforms for digital advertising, with a variety of products and formats.We take you through a list of the must-know ad formats for any brand...
Read more
Use Experience Has Changed; Has Your Media Buying & Planning Too?
With consumers more and more moving away from intrusive advertising, banner ads, pop-ups, interstitials and more no longer have the same effect. Have you changed your media plan to keep up with your cu..
Read more
All You Need To Know: Cloud Telephony as a Business Solution
A telephony system is the single most basic requirement of any business today. Cloud telephony takes this to the next level, marking a new era in the telephony and business industry...
Read more
Why marketers should embrace video in 2017
Video consumption on social media is on a rapid rise. People prefer to watch a 2-minute video than to read 200 words, especially with the decline in attention span among internet users. In fact, if dig..
Read more
2017 to be a defining year in Sports & Entertainment marketing: ESP Properties
A report published by ESP Properties India highlights the key trends in sports & entertainment marketing for 2017. ..
Read more
2 Ways to Delight Your Customers with After-Sales Content Marketing
"Did you know? Getting a new customer costs 5 times more than keeping an existing one. How to keep our existing customers happy & satisfied with our products & services? Read on to find out a few valua..
Read more