Samsung’s profits have recovered but has the brand?
Samsung was rife with complications last year, from the exploding Samsung Note incident to the recall of its phones. While the year ended with a 3 year high on sales, has the brand been able to regain ..
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Carat wins global Standard Chartered media pitch
Carat wins the global Standard Chartered media pitch and their Singapore office will be handling the media duties for more than 6- markets..
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By the end of 2017, cricketer R. Ashwin will be endorsing the most number of brands
Ashwin's brand equity has gone up since he was named as the International Cricket Council's 'Player of the Year'. Industry analysts believe that he will endorse more than 15 brands in year 2017...
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End of Reason Sale gives Myntra a reason to celebrate
Myntra's Jan 2017 End of Reason Sale (EORS) saw 12.5 million users and 2.1 million app installs during the sale. Myntra has seen 160% growth in revenue as compared to previous editions of EORS sale. ..
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Cards, ATMs, POS will be redundant by 2020 in India: Niti Aayog
Niti Aayog CEO Amitabh Kant today said cards, ATMs and POS machines would become redundant in the country by 2020 because every Indian will be doing transactions with his thumb in just 30 seconds. ..
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SBI to launch its own version of digital only bank soon
Ever thought a digital only bank would ever be a reality in India? Well, it’s happening soon. SBI – India’s largest lender will soon launch a digital only bank. It will be a bank where no individual wi..
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18 million views in 6 days: Samsung's 4-minute film gathers digital moss
This unconventional ad is creating waves across the social media. However, experts have raised their doubts regarding the service that Samsung promises...
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Indian internet firms need more scale, revenue to compete globally: Pichai
In a candid interview with Sundar Pichai, the CEO of Google spoke openly about the set-backs faced by internet based companies in India. For the students of IIT-Kharagpur, Pichai regaled them stories o..
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