Sundar Pichai Calls for Entry-Level Smartphones as Cheap as Rs. 2,000
Sundar Pichai Calls for Entry-Level Smartphones as Cheap as Rs. 2,000 Speaking at his alma mater IIT Kharagpur, Mr. Sunder Pichai – Google’s India born chief stated that India needs a set of new smart..
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How your smartphones, car purchases are causing extinction of species
Did you know? The smartphones and the cars we use are responsible for extinction of species.Daniel Moran from the Norwegian University of Science and Technology in Norway and his colleague Keiichiro Ka..
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MAM 2016: When marketing, advertising hopped on to Digital India
2016 was definitely the year of disruptions. With the historic demonetisation move and a global shift in economy, marketing was not spared from undergoing a paradigm change. It is safe to say that 2016..
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Seven Experts on Marketing Problem Seven: Balancing Incremental and Radical Innovation
The AMA’s first intellectual agenda is meant to serve as a source of guidance and inspiration for marketing professionals as well as academics. ..
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New Mind-Reading Tools Predict Consumer Behavior
By stacking several mind-reading tools into a single study, researchers used neuroscience to find a predictive whole greater than the sum of its parts ...
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How to Become a Marketing Leader
Researchers Thomas Barta and Patrick Barwise reveal how being a marketing leader demands different skills than a general or a CEO, based on original, large-scale quantitative research of successful m..
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#RECAP2016: MARKETERS OF THE YEAR
Top Indian Marketers of 2016 From a marketing standpoint, 2016 was an excellent year for many brands. Let’s take a look at the top marketing brains behind the rise of the some of the top brands in 201..
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#IAmGreenArmy, campaigns Mahindra Lifespaces
In it's third year, Mahindra Lifespace Developers’ #IAmGreenArmy continues to focus and target children as primary change agents. The real estate firm believes children can bring out the necessary chan..
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