Inside Walmart’s digital strategy
Walmart is taking control of all it's reputational problems serving rumors about treatment with it's employees and the customers...
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MPA Brand Report: Desktop Audience Drops, Mobile Rises
The audience has shifted from online magazines to desktop and laptops to mobile devices as per the 360° Brand Audience Report...
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Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
A loyal influencer will create a way for marketers to reach their target audience...
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Market Analysis & Its Tools
Market analysis is required because a business cannot be set up on mere assumptions. It requires concrete data that can be analysed and used to execute marketing strategies...
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Three Must-Know Digital Marketing Trends
Digital Marketing Trends are driving the conversation among marketers by shaping the message that is delivered to the customers...
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5 Big Mistakes in Mobile App Marketing
People are now more dependent on smartphones and mobile devices for not just communication but also for information, entertainment, shopping and other important activities and apps are being used more ..
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Get Your Eyes Off the Shiny Objects and Focus on Growth Don’t just buy audiences—build assets
We are focusing too much on the shiny objects and somehow we have lost focus on the things that really drive a business. What are the problems brand face today and what are the solutions for these prob..
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7 Lessons any marketer can learn from the enduring success of WrestleMania
WrestleMania commands extreme popularity across the globe. No wrestling event has ever even threatened its popularity. There are lessons any marketer can learn from WrestleMania. ..
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