MAM 2016: When marketing, advertising hopped on to Digital India
2016 was definitely the year of disruptions. With the historic demonetisation move and a global shift in economy, marketing was not spared from undergoing a paradigm change. It is safe to say that 2016..
Read more
Seven Experts on Marketing Problem Seven: Balancing Incremental and Radical Innovation
The AMA’s first intellectual agenda is meant to serve as a source of guidance and inspiration for marketing professionals as well as academics. ..
Read more
New Mind-Reading Tools Predict Consumer Behavior
By stacking several mind-reading tools into a single study, researchers used neuroscience to find a predictive whole greater than the sum of its parts ...
Read more
How to Become a Marketing Leader
Researchers Thomas Barta and Patrick Barwise reveal how being a marketing leader demands different skills than a general or a CEO, based on original, large-scale quantitative research of successful m..
Read more
#RECAP2016: MARKETERS OF THE YEAR
Top Indian Marketers of 2016 From a marketing standpoint, 2016 was an excellent year for many brands. Let’s take a look at the top marketing brains behind the rise of the some of the top brands in 201..
Read more
#IAmGreenArmy, campaigns Mahindra Lifespaces
In it's third year, Mahindra Lifespace Developers’ #IAmGreenArmy continues to focus and target children as primary change agents. The real estate firm believes children can bring out the necessary chan..
Read more
7 Awesome Open Source Analytics Software For Linux and Unix-like Systems
7 Awesome Open Source Analytics Software For Linux and Unix-like Systems As a digital marketer, measuring your web traffic is of paramount important. There’s Google Analytics, but your data is locked ..
Read more
FbStart, Amazon Launchpad nurture e-com startups
The Indian Government’s ‘Startup India’ has witnessed Amazon create an exclusive program for Indian Startups. The tech giant launched a program helps make it easier for Indian startups to launch, marke..
Read more