2016 was definitely the year of disruptions. With the historic demonetisation move and a global shift in economy, marketing was not spared from undergoing a paradigm change. It is safe to say that 2016..
The AMA’s first intellectual agenda is meant to serve as a source of guidance and inspiration for marketing professionals as well as academics. ..
By stacking several mind-reading tools into a single study, researchers used neuroscience to find a predictive whole greater than the sum of its parts ...
Researchers Thomas Barta and Patrick Barwise reveal how being a marketing leader demands different skills than a general or a CEO, based on original, large-scale quantitative research of successful m..
Top Indian Marketers of 2016 From a marketing standpoint, 2016 was an excellent year for many brands. Let’s take a look at the top marketing brains behind the rise of the some of the top brands in 201..
In it's third year, Mahindra Lifespace Developers’ #IAmGreenArmy continues to focus and target children as primary change agents. The real estate firm believes children can bring out the necessary chan..
7 Awesome Open Source Analytics Software For Linux and Unix-like Systems As a digital marketer, measuring your web traffic is of paramount important. There’s Google Analytics, but your data is locked ..