Digital transformation is about more than new technology
Marketers at Argos, Microsoft and CitiBank have urged brands to acknowledge that people now work for purpose, not just money...
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Running a SaaS product in India’s Real Estate Industry
In the real-estate sector, technology is treated as a commodity. Although its value is understood, the owners expect it to improve their bottom line. Client acquisition for a SaaS product is quite easi..
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10 Common Google AdWords mistakes you're probably making and how to fix them! – Part 1
Google AdWords have proved to be a great source for generating traffic that is highly targeted to your website, both to generate leads as well as drive sales. You have the provision of targetin..
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How To: Create a winning Digital Branding Strategy
Digital Branding equips marketers with engaging digital experiences, strong storytelling, highly relevant delivery of content, scale and that too in real-time. Read on to know more about Amura’s digita..
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This Mobile Ultrasound Startup Is Reshaping A $6 Billion Healthcare Market
To know why clinics and hospitals don't prefer using the ultrasound device and how a startup is changing the entire perception, click the link: ..
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How-to: Form an Effective Digital Marketing Campaign – Part 3 – Campaign Execution
After we’ve planned and effectively designed a digital marketing campaign comes the most important step: Campaign Execution. The execution of the designed campaign in itself includes a number of steps,..
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Building Brand Recall through Social Media
Brand Recognition and Product Awareness is essential for Brand Recall. You require prospective buyers to think of your brand when they are thinking about your product category. Read on to know how..
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How should a brand identify their communication strategy for customers?
For any marketing campaign to be successful, marketers must design campaigns while the sales team should handle leads according to the stage of the buying process a particular lead is in. To know mor..
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