How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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5 Reasons Brands Could Be the Next Victims of Fake News
The spectre of fake news is threatening even the biggest of businesses. This has even forced Google to take steps against it. ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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6 Honest Mistakes That Can Get You Fired
Misuse of company technology have resulted into firing of a lot of hard-working employees...
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WhatsApp all set to launch P2P payment services in India?
Whatsapp may launch a peer-to-peer payment system to be powered by the Unified Payments Interface...
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The Drivers of Brand Loyalty May Surprise You
Dependability is key to all types of customers, but to earn their commitment, brands must show they are superior to others...
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2017 Marketing Trends from CES
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
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