Get Your Eyes Off the Shiny Objects and Focus on Growth Don’t just buy audiences—build assets
We are focusing too much on the shiny objects and somehow we have lost focus on the things that really drive a business. What are the problems brand face today and what are the solutions for these prob..
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7 Lessons any marketer can learn from the enduring success of WrestleMania
WrestleMania commands extreme popularity across the globe. No wrestling event has ever even threatened its popularity. There are lessons any marketer can learn from WrestleMania. ..
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Nestle Is Latest to Pause Google Spending
Several globally-renowned companies are deciding to withdraw their ads from Google Display Network and YouTube. Read on to more know ..
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Baba Sehgal Sings a Rap for KFC Chilli Chizza
If you're a Baba Sehgal fan, you might just end up loving this rap. ..
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Samsung Debuts Its Flagship Galaxy S8 Phone, Complete With AI Assistant and ‘Infinity Display’
Samsung has finally unveiled its much-awaited flagship phone – Galaxy S8. ..
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Is OnePlus revamping it's brand strategy? Bringing in a celebrity endorsement paves the path to success
One plus phone brand has taken a different way to showcase the brand unlike other mobile brands which pitch themselves as selfie-specialized ones...
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Facebook Announces Launch of Snapchat-Like Stories in their Main App
To compete with the SNAPCHAT stories feature, Facebook recently launched a similar on its App...
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Times of India Group Announces Increase in Advertising Rates
Going against the popular belief that “print is dying”, The Times Of India has decided to increase its advertising rates for all the newspapers falling under its umbrella. What is their thought process..
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