Snapchat Wants Big Ad Bucks, But Is That Holding It Back?
Snapchat is not attracting marketers and advertisers as far as mobile marketing is concerned. What is the reason behind this? Read on to know all about it ..
Read more
Twitter introduces pre-roll ads to Periscope videos
Just like how bumper ads appear on YouTube – the six-second unskippable ads, Twitter has decided to include a pre-roll ad on Periscope videos. How will this affect them? ..
Read more
Companies need top-down approach to social media: Hootsuite CEO
Social media holds immense sway on the reputation of companies. Then-President-elect Donald Trump's single tweet, once caused a company to lose nearly $4 bn in terms of market value. To averts such sit..
Read more
The Evolution and Awakening of the Modern CMO
There was a time in the recent past when marketers had lost all prominence and their views had starting becoming increasingly misunderstood and peripheral. Of last, however, the CMOs of the world have ..
Read more
Twitter explores paid subscription version of TweetDeck as ad biz struggles
With Twitter's ad subscriptions dropping, it is now looking for other business opportunities to cash in on. The point in consideration is a newer and more enhanced version of its TweetDeck app...
Read more
What influencer marketing can learn from PR’s history
Just like Public Relations, the implications of influencer marketing is hard to gauge. There's a lot one can learn from PR history, with regard to influencer marketing...
Read more
A Marketer's Recipe for Brand Strength, Courtesy of Beyoncé's 'Lemonade'
Beyoncé's sensational album “Lemonade” includes collaborative, controversial and emotionally transparent efforts—a recipe that marketers should learn from, and a mixture that audiences continue to drin..
Read more
How to Use Data to Inform a Website Redesign
Sharp HealthCare used a behaviorally triggered digital survey, heat maps and user tests to identify pain points and opportunities for growth...
Read more