Snapchat is not attracting marketers and advertisers as far as mobile marketing is concerned. What is the reason behind this? Read on to know all about it ..
Just like how bumper ads appear on YouTube – the six-second unskippable ads, Twitter has decided to include a pre-roll ad on Periscope videos. How will this affect them? ..
Social media holds immense sway on the reputation of companies. Then-President-elect Donald Trump's single tweet, once caused a company to lose nearly $4 bn in terms of market value. To averts such sit..
There was a time in the recent past when marketers had lost all prominence and their views had starting becoming increasingly misunderstood and peripheral. Of last, however, the CMOs of the world have ..
With Twitter's ad subscriptions dropping, it is now looking for other business opportunities to cash in on. The point in consideration is a newer and more enhanced version of its TweetDeck app...
Just like Public Relations, the implications of influencer marketing is hard to gauge. There's a lot one can learn from PR history, with regard to influencer marketing...
Beyoncé's sensational album “Lemonade” includes collaborative, controversial and emotionally transparent efforts—a recipe that marketers should learn from, and a mixture that audiences continue to drin..