For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
I get the feeling 2017 is going to be an interesting year for SEO. I feel like the whole landscape is going to be shaken up like never before. I also think that many of the formulas marketers have been..
The more advancements in digital marketing we make and the more information on how to spy on competitors we share, the more those things are being adopted in various industries around the world. That m..
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and convers..
Google has announced that it was "years closer" to deliver internet to remote parts of the world using high-flying balloons. By using machine-learning algorithms, Google might have cracked a way to pre..
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small bu..