The Google Assistant is getting more conversational
Google's assistant, one of the most widely used assistant apps in the world, is now set to roll now a more conversational and responsive version...
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How to promote consumer durables in Rural India ?
Assuming that rural people are illiterate & have less exposure to media will be a wrong assumption while thinking about where do consumer durables fit into their life...
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
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Love Connection: How Brands Are Using AI to Find Influencer Matches
A handful of tech-centric agencies and platforms are using artificial intelligence-informed approaches to pluck potential influencer mates. Read on to find out more..
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Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves
Oracle is all set to launch a chatbot platform and artificial intelligence for mobile, video and messaging practices at its Modern Customer Experience event in Las Vegas. Read on to find out more about..
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You’ve Sold Your Idea to the Client. Here’s What You Should (and Shouldn’t) Do Next
Excited that your client has loved your idea? What next? There are a few Dos and Don’ts you must consider. Read on to find out more on this. ..
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5 Things You Need to Know About the Future of Marketing
What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing?..
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