Companies need top-down approach to social media: Hootsuite CEO
Social media holds immense sway on the reputation of companies. Then-President-elect Donald Trump's single tweet, once caused a company to lose nearly $4 bn in terms of market value. To averts such sit..
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The Evolution and Awakening of the Modern CMO
There was a time in the recent past when marketers had lost all prominence and their views had starting becoming increasingly misunderstood and peripheral. Of last, however, the CMOs of the world have ..
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Twitter explores paid subscription version of TweetDeck as ad biz struggles
With Twitter's ad subscriptions dropping, it is now looking for other business opportunities to cash in on. The point in consideration is a newer and more enhanced version of its TweetDeck app...
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What influencer marketing can learn from PR’s history
Just like Public Relations, the implications of influencer marketing is hard to gauge. There's a lot one can learn from PR history, with regard to influencer marketing...
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A Marketer's Recipe for Brand Strength, Courtesy of Beyoncé's 'Lemonade'
Beyoncé's sensational album “Lemonade” includes collaborative, controversial and emotionally transparent efforts—a recipe that marketers should learn from, and a mixture that audiences continue to drin..
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How to Use Data to Inform a Website Redesign
Sharp HealthCare used a behaviorally triggered digital survey, heat maps and user tests to identify pain points and opportunities for growth...
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How Marketing Professionals Can Improve Their Online Brand
The growth of social media has triggered the rise of the online brand. But having a presentable, consistent online brand may be rarer than most think. ..
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Is Twitter going to switch to a subscription model? Know more here!
Plans are underway that Twitter is coming up with a new 'Tweetdeck' model that will have users 'subscribing to news on the platform. Read to know more!..
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