What’s the Value of a Like?
Do likes on your brand page necessarily add value?..
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YouTube Is Finally Killing One Of Its Most Annoying Advert Features
For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for y..
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How to Create a Killer SEO Plan for 2017
I get the feeling 2017 is going to be an interesting year for SEO. I feel like the whole landscape is going to be shaken up like never before. I also think that many of the formulas marketers have been..
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How to Make Your Content Marketing Impossible for Competitors to Copy
The more advancements in digital marketing we make and the more information on how to spy on competitors we share, the more those things are being adopted in various industries around the world. That m..
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and convers..
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Google to soon provide internet in rural areas through balloons
Google has announced that it was "years closer" to deliver internet to remote parts of the world using high-flying balloons. By using machine-learning algorithms, Google might have cracked a way to pre..
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YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
YouTube has announced that it is fazing out its 30-second unskippable ads. So, what happens next? How do we advertise on YouTube? ..
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Organic traffic & link building for small businesses
Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small bu..
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