Marketing
These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years
Did you ever think creepy Halloween ads would turn out to be an effective marketing tool? Well, they have recently turned out to be. Read on to find out more. ..
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Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital
Technology is important, but customer engagement starts and ends with marketing data...
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Usha ropes in Jayati Singh as VP-marketing for two categories
Usha International has announced the appointment of Jayati Singh as vice president, marketing for its cooking appliances and sewing machines portfolio. ..
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84 Lumber’s Provocative Super Bowl Ad Caused Its Website to Crash
84 Lumber’s recent advertisement about President Trump’s immigration policies garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately. Re..
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Traditional Marketing vs. Digital Marketing
Digital marketing provides real-time results number of visitors, conversion rate, busiest period of the day and bounce rate...
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Was the Recent Dove Controversy a Product of Overly Short Ads and Even Shorter Attention Spans?
Dove's recent ad has not gone down well with the audience. Is the ad really racist? Read on to find out. ..
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4 Topics That Once Again Occupied Agency Leaders at Advertising Week
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
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Bradshaw Stain
Tide tricks into believing people the biggest malfunction of super bowl which astonishingly turns into an award winning campaign. Find out here!..
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Why Email Is The Locomotive Of Digital Marketing
A customer who decides to subscribe to your email list is actually more valuable than the intangible benchmark of "reach," and there's new data to back it up. ..
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