Marketing
Creating user journeys can assist in filling the content gap
Here are effective ways to invest in user journeys and increase your reach, buyer stories...
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Patanjali is India's Buzziest Brand; Amazon, Jio follow...
Of the brands that have featured in the top 10 list, two are from the FMCG segment, four from consumer electronics, two are e-commerce, while one is a mobile-based digital brand and one, a telecom bran..
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Twitter Explores Subscription-Based Model to Boost Revenue
The possible move stems from the fact that Twitter has failed in gathering the same number of advertising revenue as Facebook, in spite of being 11 years old...
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Facebook Gives Marketers a New Shopping Ad Format, ‘Collection’
It's the newest addition to the social media giant's list of ad formats that aims to further drive e-commerce sales. Like Canvas, Collection too is designed for mobile. ..
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3 Things Marketers Should Consider About IoT
The Internet of things (IoT), or the connection of computing devices embedded in everyday objects, is moving up the budget sheets of companies across the world. Here are a few IoT considerations for ma..
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Marketers' Confidence Is At an All-Time High in 2017, But They See Room for Improvement
A recent survey shows how marketers' confidence is at an all-time high . However, the areas in which they feel their superiors fall short are organization investment and articulation of ROI...
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CX In India: Mastering The Complex Customer Journey Map
Customer experiences sum it up to form a brand which has customer journey at the core level of CX...
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Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers
For a brand, superfans are the powerful target audience and valuable for the Marketers...
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Verizon, AT&T and J&J Pull Ads From YouTube Over Extremist Videos
With this unforeseen and swift move, will more companies follow suit? How has Google responded to this? Read on for more..
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