Marketing
KitchenAid Celebrates the Passion of the Everyday Cook in Lurpak-Like Ads
KitchenAid appliances brings the joy of cooking to a divine experience in its latests campaign. To know more read here…...
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How to measure video effectiveness
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
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A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come
The next generation of marketing, digital marketing is replete with job opportunities that can do wonders for you. What are these job opportunities, let’s find out. ..
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Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
If you think, awareness is a thing of the past, think again. Awareness has re-established itself as one of the important factors for a brand to be successful. Read on to find out more. ..
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How to create a digital marketing campaign that is result driven?
We have all heard about the enormous results driven by digital marketers for various businesses and public figures. However, more often than not, rookie marketers fail to achieve the results they have ..
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People-Based Marketing Is All About Meaningful Experiences
Marketing is all about mastering highly targeted, effective, personalised marketing, driven by insights based on a robust customer database. Read this article to know more. ..
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Maruti Suzuki to Learn From Nexa to Woo Young Buyers
The move comes in the wake of the car manufacturer wanting to tap into its growing younger audience. Read on.....
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At Starbucks, It's Iced Tea's Time to Shine
A brand that's synonymous with coffee – will it succeed in gaining loyalty among the tea lovers as well? Read on... ..
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Amazon's Prime Day Generates Estimated $1 Billion in Sales
The 30-hour sale that gave massive discounts on a wide variety of products generated around $1 billion in revenue. Read on... ..
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