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How to measure video effectiveness
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
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See the 24 Best Commercials of the Past 15 Years, as Judged at Cannes Lions
Here are the best commercials of the past 15 years...
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10 Awesome Education-Related Advertising & Marketing Campaigns of 2012
Here are the top 10 advertising & marketing campaigns by renowned educational brands. Read on to find out what makes these ads better than the rest. ..
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Infographic: What Content Creators Really Think About Branded Video
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance
Facebook updates will provide more data and transparency to the marketers on their campaign performance...
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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