Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
Here are the best commercials of the past 15 years...
Here are the top 10 advertising & marketing campaigns by renowned educational brands. Read on to find out what makes these ads better than the rest. ..
Wish to know what works in a branded video and what doesn’t? Wish to know what content creators think about these videos? Read on!..
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
Facebook updates will provide more data and transparency to the marketers on their campaign performance...
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..