The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
Reliance Jio Infocomm had filed a complaint challenging Bharti Airtel Ltd's claim that it's “officially India’s fastest network”. ..
WrestleMania commands extreme popularity across the globe. No wrestling event has ever even threatened its popularity. There are lessons any marketer can learn from WrestleMania. ..
Samsung has finally unveiled its much-awaited flagship phone – Galaxy S8. ..
Going against the popular belief that “print is dying”, The Times Of India has decided to increase its advertising rates for all the newspapers falling under its umbrella. What is their thought process..
Snapchat is not attracting marketers and advertisers as far as mobile marketing is concerned. What is the reason behind this? Read on to know all about it ..
Just like how bumper ads appear on YouTube – the six-second unskippable ads, Twitter has decided to include a pre-roll ad on Periscope videos. How will this affect them? ..
Indian Premier League or IPL as it's fondly known, has seen a staggering jump of 19% in just over a year! What makes IPL the favourite of Indian household? Find out!..