Advertising
Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle
Digital Media has inarguably taken over the traditional forms of marketing. And mobiles are playing an important role in expanding its regime. Read this article to know more about this. ..
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Sound Symbolism will Affect your Brand Perception!!
People create a relationship with the Brand name before they even recognise what it offers. ..
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Want a Cannes Winner? Try Something Annoying, Study Finds
A study of 25,000 Cannes-winning ads from 2011 to 2016 reveals that if you want your ad to be, you should be annoying!..
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These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years
Did you ever think creepy Halloween ads would turn out to be an effective marketing tool? Well, they have recently turned out to be. Read on to find out more. ..
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84 Lumber’s Provocative Super Bowl Ad Caused Its Website to Crash
84 Lumber’s recent advertisement about President Trump’s immigration policies garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately. Re..
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Was the Recent Dove Controversy a Product of Overly Short Ads and Even Shorter Attention Spans?
Dove's recent ad has not gone down well with the audience. Is the ad really racist? Read on to find out. ..
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4 Topics That Once Again Occupied Agency Leaders at Advertising Week
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
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What Marketers Need to Know About Location-Based Advertising and Where It’s Headed
Location-based marketing is in vogue. How well is it performing? Read on to know more about this new form of marketing and its performance. ..
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Apple’s iPhone 7 Plus Romantic Ad Is Perfect For Millenials
Apple’s iphone 7 plus ad focuses on its new feature, ‘Portrait Mode’ by beautifully depicting the beauty of young love in Shanghai city. Find out here!..
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