Advertising
Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
If you think, awareness is a thing of the past, think again. Awareness has re-established itself as one of the important factors for a brand to be successful. Read on to find out more. ..
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People-Based Marketing Is All About Meaningful Experiences
Marketing is all about mastering highly targeted, effective, personalised marketing, driven by insights based on a robust customer database. Read this article to know more. ..
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Here Are 8 Interesting Digital Marketing Stats From This Week
Here Are 8 Interesting Digital Marketing Stats From This Week..
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Google Chrome Will Automatically Block Annoying Ads
Google is set to improve its browsing experience by removing annoying ads ..
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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You’ve Sold Your Idea to the Client. Here’s What You Should (and Shouldn’t) Do Next
Excited that your client has loved your idea? What next? There are a few Dos and Don’ts you must consider. Read on to find out more on this. ..
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The new Vicks commercial is heartwarming and makes an attempt to break social constructs
The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
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2017 Marketing Trends from CES
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
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ASCI Pegs Airtel's 'Fastest Network' Ad as Misleading
Reliance Jio Infocomm had filed a complaint challenging Bharti Airtel Ltd's claim that it's “officially India’s fastest network”. ..
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