Advertising
The new Vicks commercial is heartwarming and makes an attempt to break social constructs
The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
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2017 Marketing Trends from CES
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
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ASCI Pegs Airtel's 'Fastest Network' Ad as Misleading
Reliance Jio Infocomm had filed a complaint challenging Bharti Airtel Ltd's claim that it's “officially India’s fastest network”. ..
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7 Lessons any marketer can learn from the enduring success of WrestleMania
WrestleMania commands extreme popularity across the globe. No wrestling event has ever even threatened its popularity. There are lessons any marketer can learn from WrestleMania. ..
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Samsung Debuts Its Flagship Galaxy S8 Phone, Complete With AI Assistant and ‘Infinity Display’
Samsung has finally unveiled its much-awaited flagship phone – Galaxy S8. ..
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Times of India Group Announces Increase in Advertising Rates
Going against the popular belief that “print is dying”, The Times Of India has decided to increase its advertising rates for all the newspapers falling under its umbrella. What is their thought process..
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Snapchat Wants Big Ad Bucks, But Is That Holding It Back?
Snapchat is not attracting marketers and advertisers as far as mobile marketing is concerned. What is the reason behind this? Read on to know all about it ..
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Twitter introduces pre-roll ads to Periscope videos
Just like how bumper ads appear on YouTube – the six-second unskippable ads, Twitter has decided to include a pre-roll ad on Periscope videos. How will this affect them? ..
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10 Steps to Make Your Social Media Marketing Strategy Rock
Indian Premier League or IPL as it's fondly known, has seen a staggering jump of 19% in just over a year! What makes IPL the favourite of Indian household? Find out!..
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