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Patanjali is India's Buzziest Brand; Amazon, Jio follow...
Of the brands that have featured in the top 10 list, two are from the FMCG segment, four from consumer electronics, two are e-commerce, while one is a mobile-based digital brand and one, a telecom bran..
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Is Your Brand Ready For Zero UI?
The future could be Zero-UI, where elements of smartphones can be embedded into devices that can read movements, gestures, voice and thoughts of consumers...
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How marketers should be thinking about voice search
A Voice search query differs considerably from a typed query. With number of Voice searches increasing, companies need to rethink the way they use search ads for their marketing efforts...
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Amazon Chime Online Meetings App Launches on Mobile, Desktop
Amazon Web Services recently announced the launch of Amazon Chime – an online meeting application for businesses. ..
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Study: Majority Of People More Loyal To Brands That Care About Them
The main focus of companies need to shift from creating engagement or reaching out more people to generating more of wantedness for the brand...
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New Role For The CMO: Be A Connected Marketer
With the new age, the aim is to connect digital with physical in the world of individuals to make them one...
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Businesses Benefit When Customers Play A Part
Relationship with customers is changing by removing the barriers and bringing customers together as per the moving trends. It's important to understand your customers, tap into their areas of interes..
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Clicks to Bricks: Why Online Retailers are Opening Physical Stores
It's commonly said that online marketing is overtaking retail stores - but how true is this statement. The latest trend is that online marketers are opening brick and mortar stores. ..
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#RECAP2016: MARKETERS OF THE YEAR
Top Indian Marketers of 2016 From a marketing standpoint, 2016 was an excellent year for many brands. Let’s take a look at the top marketing brains behind the rise of the some of the top brands in 201..
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