Brand
Could Pepsi Make Things Right With a Logo That Actually Made the World Better?
2 agencies have come up with a campaign #PepsiCAN having Pepsi cans with redesigned version of the brand logo...
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The new Vicks commercial is heartwarming and makes an attempt to break social constructs
The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
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Third Spaces: The New Marketing Opportunity
Consumer expectations have changed for brands in terms of quality with change in mobile-first to mobile only world...
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Want ideas to write fresh content? You need to do this!
Wondering what content will work best for your business & increase your online presence? Explore different avenues given here to get some quick ideas for your blog...
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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5 Reasons Brands Could Be the Next Victims of Fake News
The spectre of fake news is threatening even the biggest of businesses. This has even forced Google to take steps against it. ..
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The Drivers of Brand Loyalty May Surprise You
Dependability is key to all types of customers, but to earn their commitment, brands must show they are superior to others...
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From Monopoly to Exploding Kittens, Board Games Are Making a Comeback
How will this trend play out in the future? ..
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Inside Walmart’s digital strategy
Walmart is taking control of all it's reputational problems serving rumors about treatment with it's employees and the customers...
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