Campaign
The new Vicks commercial is heartwarming and makes an attempt to break social constructs
The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
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A Quick guide to Guerrilla Marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance
Facebook updates will provide more data and transparency to the marketers on their campaign performance...
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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Which aspects of digital marketing are not possible in offline marketing?
Digital Marketing has taken over offline marketing and is the most preferred marketing medium. What makes digital marketing the most sought-after? What are the factors that give it an edge over offline..
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OnePlus Dash Energy Drink Unveiled in Elaborate April Fools' Day Prank
OnePlus has again pranked its customers with a new product, this time it unveiled the Dash Energy drink with the help of a a fake video on social media...
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"Now, the shopkeeper can store condoms next to candies..."
When Durex, the leading condom brand announced it would be launching jeans, a lot of buzz was created. What’s the true story behind this?..
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