Campaign
Maruti Suzuki to Learn From Nexa to Woo Young Buyers
The move comes in the wake of the car manufacturer wanting to tap into its growing younger audience. Read on.....
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At Starbucks, It's Iced Tea's Time to Shine
A brand that's synonymous with coffee – will it succeed in gaining loyalty among the tea lovers as well? Read on... ..
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Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School
Whirlpool adopted an innovative strategy to market its washing machines and contribute to a social cause as well. This move garnered a lot of appreciation and an award at Cannes too. Read on to know mo..
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10 Awesome Education-Related Advertising & Marketing Campaigns of 2012
Here are the top 10 advertising & marketing campaigns by renowned educational brands. Read on to find out what makes these ads better than the rest. ..
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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The new Vicks commercial is heartwarming and makes an attempt to break social constructs
The new #TouchOfCare campaign by Vicks keeps the brand away from the creative work...
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A Quick guide to Guerrilla Marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance
Facebook updates will provide more data and transparency to the marketers on their campaign performance...
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