CMO
Creative Tech And Product Development Are Both Part Of The Process
Technology is being used by CMOs to engage more customers via short-term campaign ideas and initiatives for a longer-term product development...
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New Role For The CMO: Be A Connected Marketer
With the new age, the aim is to connect digital with physical in the world of individuals to make them one...
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Head Off ‘Sloppy Growth’ By First Understanding Your Customers
Companies have started following a customer centric approach to make sure the right set of audience is targeted with a focus towards acquisition marketing...
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The Evolution of the Strategic CMO
The evolution of entire CMO journey talks about how how they plan up branding strategies and adapt to the latest technologies to stay updated...
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Flipkart's chief marketing officer Samardeep Subandh quits
A day after top management restructuring at Flipkart, three top level executives are leaving the company. Saikiran Krishnamurthy, head of e-tailer supply chain unit Ekart; senior vice president Suroj..
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7 Tips For CMOs When Calling For The Perfect Pitch
Pitch process if a long journey in a customer's life from communication to managing business identifying the internal processes that work and following roles and responsibilities that create an impact ..
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