Consumer
2017 Marketing Trends from CES
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
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How to Use Data to Inform a Website Redesign
Sharp HealthCare used a behaviorally triggered digital survey, heat maps and user tests to identify pain points and opportunities for growth...
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This E-Commerce Startup Gives Online Buyers A Smart Personal Shopper
Online buyers now get a smart personal shopper in the form of Shoptagr - It provides online shoppers with a personal shopping assistant powered by artificial intelligence. ..
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Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers
For a brand, superfans are the powerful target audience and valuable for the Marketers...
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ADI: Brands Think They’re Delivering Better Experiences, But Consumers Disagree
Brands are way too confident in delivering better customer experiences with effective advertising...
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Is Your Brand Ready For Zero UI?
The future could be Zero-UI, where elements of smartphones can be embedded into devices that can read movements, gestures, voice and thoughts of consumers...
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How to Build and Enhance Trust with Content Marketing
Creating trust for your brand in the mind of the consumer is one of the biggest goals marketers have today...
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Marketing is not what it used to be, says Nestle's Arvind Bhandari
The changing marketing techniques do not draw consumers' attention, innovations remain unnoticed. Why?..
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The new battleground for marketing-led growth
Do you spend a considerable amount of your marketing budget on Loyalty? New Research suggests that loyalty doesn't last long and marketers need to rethink their spending and spend more on driving brand..
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