Customer
How Lamar Advertising Used Tech to Improve Customer Experience at a Legacy Agency
Lamar Advertising shows us how to tap into the mobile technology of lation mapping to better connect with customers...
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CX In India: Mastering The Complex Customer Journey Map
Customer experiences sum it up to form a brand which has customer journey at the core level of CX...
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CMI’s Pulizzi Says Content First, Product Second
From website to social media, content comes first followed by the company product...
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Creative Tech And Product Development Are Both Part Of The Process
Technology is being used by CMOs to engage more customers via short-term campaign ideas and initiatives for a longer-term product development...
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Likability Matters: 4 Ways To Make People Like Your Brand
It's important for a brand to be liked by its audience, attractive and influential for a business to grow. ..
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How Our Hotel Used Data to Make Our Laundry Service Glamorous
A guide, using the example of a laundry service in a hotel, explaining how to use performance data along with customer data to drive growth and serve customers better?..
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Ad spending in India to grow at 10% in 2017, says GroupM report
Advertising expenditure in India is expected to grow at 10% to reach Rs. 61,204 crore in 2017 over 2016, according to a forecast by WPP-owned media agency GroupM in its report This Year Next Year (TYNY..
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Here’s Why Your Customer Acquisition Strategy Isn’t Working
New Customer Acquisition is one of the challenging yet important aspect of growing business. You need to qualify the leads with an approached game plan...
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Study: Majority Of People More Loyal To Brands That Care About Them
The main focus of companies need to shift from creating engagement or reaching out more people to generating more of wantedness for the brand...
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