According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
After launching the existing person-to-person payment solution in Messenger two years ago, Messenger has now launched group payments. ..
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
How will this trend play out in the future? ..