Digital
How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Facebook Messenger Now Supports Group Payments
After launching the existing person-to-person payment solution in Messenger two years ago, Messenger has now launched group payments. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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From Monopoly to Exploding Kittens, Board Games Are Making a Comeback
How will this trend play out in the future? ..
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Why brands need to approach loyalty like Amazon
Brands should use data-driven insights to be successful like Amazon. Customer-shop keeper relationships are also important for the success of your brand...
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You May Soon Be Able To Send Or Receive Payments Through WhatsApp
WhatsApp plans on entering the digital payment services in India. Here’s everything you should know about this. ..
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