Digital
Creating user journeys can assist in filling the content gap
Here are effective ways to invest in user journeys and increase your reach, buyer stories...
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Facebook Gives Marketers a New Shopping Ad Format, ‘Collection’
It's the newest addition to the social media giant's list of ad formats that aims to further drive e-commerce sales. Like Canvas, Collection too is designed for mobile. ..
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Verizon, AT&T and J&J Pull Ads From YouTube Over Extremist Videos
With this unforeseen and swift move, will more companies follow suit? How has Google responded to this? Read on for more..
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ADI: Brands Think They’re Delivering Better Experiences, But Consumers Disagree
Brands are way too confident in delivering better customer experiences with effective advertising...
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Digital Trends: Brands Triumph When Virtual And Physical Pull Together
Customer experience is going to be continued to remain top of the marketers' mind across verticals as mentioned by Adobe...
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What is Ad Tech and Why Should Agencies Care?
Are you (your organisation) aware of terms like programmatic advertising or omnichannel marketing? Should you care?..
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How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic)
Wish to know the right strategy to generate more leads for B to B? ..
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How Start-ups Can Compete with Big Brands on SEO Results?
SEO is equally fruitful, powerful & result-oriented for any kind of business, irrespective of their size. Find out how you can leverage the power of SEO. ..
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Why Your Brand Needs Multiple CPA Targets
Beyond real-time measurement, segmentation is one of the most powerful capabilities granted by digital advertising. ..
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