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Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing
Did you know? 67 million voice-assisted devices will be in use in the U.S. by 2019. Read on to find out more. ..
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Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
If you think, awareness is a thing of the past, think again. Awareness has re-established itself as one of the important factors for a brand to be successful. Read on to find out more. ..
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Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
Pepsi has always come up with engaging Ramadan ads. This year too Pepsi’s ad stunned everyone with its brilliant concept. Go to the article to know more and watch this awesome ad. ..
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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success
Thousands of bots have been built by brands. Though they are seen as just an extension of the social media, there is still a lot to figure out in terms of performance and measurement. Read on to find o..
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Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
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Facebook Messenger Now Supports Group Payments
After launching the existing person-to-person payment solution in Messenger two years ago, Messenger has now launched group payments. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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Omnicom Will Sort Through YouTube Videos to Make Sure They're Appropriate for Brands
Will this reverse the trend of major advertisers ending their spending on YouTube that are worth billions of dollars? ..
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