digital ad
4 Topics That Once Again Occupied Agency Leaders at Advertising Week
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
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What Marketers Need to Know About Location-Based Advertising and Where It’s Headed
Location-based marketing is in vogue. How well is it performing? Read on to know more about this new form of marketing and its performance. ..
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Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Issues such as fraud, brand safety and transparency are proving to be a threat for digital advertising. Read on to know more. ..
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Infographic: How and Where Women Prefer Their Branded Content
Guessing where and when you women prefer branded content can be an arduous task, but not anymore. Read on to find out the secret...
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Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising
Data and audience-targeted advertising has turned out to be one of the strongest methods of marketing. Read on to find out how it stands out among the rest...
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Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing
Did you know? 67 million voice-assisted devices will be in use in the U.S. by 2019. Read on to find out more. ..
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Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
If you think, awareness is a thing of the past, think again. Awareness has re-established itself as one of the important factors for a brand to be successful. Read on to find out more. ..
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Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
Pepsi has always come up with engaging Ramadan ads. This year too Pepsi’s ad stunned everyone with its brilliant concept. Go to the article to know more and watch this awesome ad. ..
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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success
Thousands of bots have been built by brands. Though they are seen as just an extension of the social media, there is still a lot to figure out in terms of performance and measurement. Read on to find o..
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