digital advertisment
5 Dos and Don’ts of Digital Transformation
If you want your company to achieve the desired success, there are a few Dos and Don’ts you should take care of. Read this article to know more. ..
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What Marketers Need to Know About Location-Based Advertising and Where It’s Headed
Location-based marketing is in vogue. How well is it performing? Read on to know more about this new form of marketing and its performance. ..
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Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Issues such as fraud, brand safety and transparency are proving to be a threat for digital advertising. Read on to know more. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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Omnicom Will Sort Through YouTube Videos to Make Sure They're Appropriate for Brands
Will this reverse the trend of major advertisers ending their spending on YouTube that are worth billions of dollars? ..
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5 Ways to Turn Social Users Into Social Shoppers
Wish to turn social media users into social shoppers? These 5 tricks will help you to achieve your goal. Read on to find out more. ..
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Nestle Is Latest to Pause Google Spending
Several globally-renowned companies are deciding to withdraw their ads from Google Display Network and YouTube. Read on to more know ..
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Baba Sehgal Sings a Rap for KFC Chilli Chizza
If you're a Baba Sehgal fan, you might just end up loving this rap. ..
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