Digital Marketing
How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Facebook Messenger Now Supports Group Payments
After launching the existing person-to-person payment solution in Messenger two years ago, Messenger has now launched group payments. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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Why brands need to approach loyalty like Amazon
Brands should use data-driven insights to be successful like Amazon. Customer-shop keeper relationships are also important for the success of your brand...
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Which aspects of digital marketing are not possible in offline marketing?
Digital Marketing has taken over offline marketing and is the most preferred marketing medium. What makes digital marketing the most sought-after? What are the factors that give it an edge over offline..
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Omnicom Will Sort Through YouTube Videos to Make Sure They're Appropriate for Brands
Will this reverse the trend of major advertisers ending their spending on YouTube that are worth billions of dollars? ..
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"Now, the shopkeeper can store condoms next to candies..."
When Durex, the leading condom brand announced it would be launching jeans, a lot of buzz was created. What’s the true story behind this?..
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What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards
When Absolut launched Absolut Lime – the first new flavour in 4 years, a lot was banking on this launch. But Absolut pulled it off and how. ..
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