Digital Media
Was the Recent Dove Controversy a Product of Overly Short Ads and Even Shorter Attention Spans?
Dove's recent ad has not gone down well with the audience. Is the ad really racist? Read on to find out. ..
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4 Topics That Once Again Occupied Agency Leaders at Advertising Week
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
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Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working
Experimental marketing is in vogue nowadays. Is it reaping great benefits? Read on to find out more. ..
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Social Media Time Consumption: Users Spend The Most Time On These 8 Apps
Grindr, an app designed to help gay and bisexual men meet other men in their local area. It is also the only app that has earned the reputation of taking down Facebook in terms of user engagement. ..
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Why digital marketing is the next big career opportunity
In 2000, only 0.5 percent of the Indian population had access to internet facilities. 16 years later, the figure climbed to 28 percent with 373 million internet users...
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Twitter to Test Doubling Tweet Length to 280 Characters
Twitter is moving to 140 characters tweet limit to 280. The goal is to eliminate what it received as constraints that were keeping people from tweeting more frequently. ..
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How digital media is adding to rising film marketing costs
Experts say that digital innovation's contribution to the overall marketing budget of a film has gone up from 5-8% to 15-18% over the past two-and-a-half years...
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Infographic: How and Where Women Prefer Their Branded Content
Guessing where and when you women prefer branded content can be an arduous task, but not anymore. Read on to find out the secret...
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Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing
Did you know? 67 million voice-assisted devices will be in use in the U.S. by 2019. Read on to find out more. ..
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