Dove's recent ad has not gone down well with the audience. Is the ad really racist? Read on to find out. ..
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
Experimental marketing is in vogue nowadays. Is it reaping great benefits? Read on to find out more. ..
In 2000, only 0.5 percent of the Indian population had access to internet facilities. 16 years later, the figure climbed to 28 percent with 373 million internet users...
Twitter is moving to 140 characters tweet limit to 280. The goal is to eliminate what it received as constraints that were keeping people from tweeting more frequently. ..
Experts say that digital innovation's contribution to the overall marketing budget of a film has gone up from 5-8% to 15-18% over the past two-and-a-half years...
Guessing where and when you women prefer branded content can be an arduous task, but not anymore. Read on to find out the secret...
Did you know? 67 million voice-assisted devices will be in use in the U.S. by 2019. Read on to find out more. ..