Digital Media
Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands
Google is working with third-party companies to make sure YouTube content is safe for brands. ..
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Snapchat Is Adding a Search Function That Lets Users Sift Through Over 1 Million Stories
In a bid to become the go-to hub for watching real-time content, Snapchat is adding a search feature. ..
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"Now, the shopkeeper can store condoms next to candies..."
When Durex, the leading condom brand announced it would be launching jeans, a lot of buzz was created. What’s the true story behind this?..
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Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021
Did you know? The fastest growing segment of radio isn’t over the air, but on digital platforms. ..
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All Facebook Profiles and Pages Can Now Live-stream 360-Degree Video
Facebook Live has already gained worldwide popularity. Now all Facebook profiles and pages can now live-stream a 360 – degree video. ..
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Get Your Eyes Off the Shiny Objects and Focus on Growth Don’t just buy audiences—build assets
We are focusing too much on the shiny objects and somehow we have lost focus on the things that really drive a business. What are the problems brand face today and what are the solutions for these prob..
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