Email Marketing
5 Reasons Why Building A Mailing List Is Important
Most marketers overlook mailing because they think building and maintaining a list is too much hard work. ..
Read more
How IKEA Sends Super-Targeted Promotional Emails
A case study of how IKEA sends extremely personalised and targeted emails. Follow these steps to have highly functioning email campaigns...
Read more
“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017
Hey $fname. Do you use Email Marketing? I realise that "$fname" doesn't work here. But does it really work in your email campaigns...
Read more