Marketer
Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance
Facebook updates will provide more data and transparency to the marketers on their campaign performance...
Read more
The 5 W’s (and an H) That Guide Your Content Marketing Strategy
Journalists make great marketers because their instincts can help them chase down a story, collect facts and come up with reports...
Read more
2017 Marketing Trends from CES
CES 2017, a consumer electronics trade show, showcased what’s next in products and technology and had some highlights marketers need to know about. Here are five of them. ..
Read more
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
A loyal influencer will create a way for marketers to reach their target audience...
Read more
Three Must-Know Digital Marketing Trends
Digital Marketing Trends are driving the conversation among marketers by shaping the message that is delivered to the customers...
Read more
The Evolution and Awakening of the Modern CMO
There was a time in the recent past when marketers had lost all prominence and their views had starting becoming increasingly misunderstood and peripheral. Of last, however, the CMOs of the world have ..
Read more
A Marketer's Recipe for Brand Strength, Courtesy of Beyoncé's 'Lemonade'
Beyoncé's sensational album “Lemonade” includes collaborative, controversial and emotionally transparent efforts—a recipe that marketers should learn from, and a mixture that audiences continue to drin..
Read more
3 Things Marketers Should Consider About IoT
The Internet of things (IoT), or the connection of computing devices embedded in everyday objects, is moving up the budget sheets of companies across the world. Here are a few IoT considerations for ma..
Read more
Marketers' Confidence Is At an All-Time High in 2017, But They See Room for Improvement
A recent survey shows how marketers' confidence is at an all-time high . However, the areas in which they feel their superiors fall short are organization investment and articulation of ROI...
Read more