Marketer
3 Things Marketers Should Consider About IoT
The Internet of things (IoT), or the connection of computing devices embedded in everyday objects, is moving up the budget sheets of companies across the world. Here are a few IoT considerations for ma..
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Marketers' Confidence Is At an All-Time High in 2017, But They See Room for Improvement
A recent survey shows how marketers' confidence is at an all-time high . However, the areas in which they feel their superiors fall short are organization investment and articulation of ROI...
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CX In India: Mastering The Complex Customer Journey Map
Customer experiences sum it up to form a brand which has customer journey at the core level of CX...
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Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers
For a brand, superfans are the powerful target audience and valuable for the Marketers...
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Digital Trends: Brands Triumph When Virtual And Physical Pull Together
Customer experience is going to be continued to remain top of the marketers' mind across verticals as mentioned by Adobe...
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Study: Marketer ‘Mobile-First’ Plans Finally Accelerate
From 2007, mobile-friendly or mobile optimized began it's root and has shifted thinking of the marketers today from mobile-friendly to mobile-first content...
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What is Ad Tech and Why Should Agencies Care?
Are you (your organisation) aware of terms like programmatic advertising or omnichannel marketing? Should you care?..
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Brand consistency is an essential element to it’s growth and longevity
If you make daily use of the five tips mentioned here, fewer branding nightmares will take place and you’ll never have to worry about your company being mistaken or lumped into the same category as the..
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The list of glossary every marketer should know
The commonly used techniques are important for a marketer to understand to serve a holistic approach for marketing...
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