Marketing
Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
According to a study, marketers need to focus more on building trust with the customers. Read on to find our more on this. ..
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5 Things You Need to Know About the Future of Marketing
What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing?..
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A Quick Guide to Moment Marketing
Enter the world of Moment Marketing - a quick, witty & efficient way of brand communication..
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Third Spaces: The New Marketing Opportunity
Consumer expectations have changed for brands in terms of quality with change in mobile-first to mobile only world...
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A Quick guide to Guerrilla Marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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Facebook Messenger Now Supports Group Payments
After launching the existing person-to-person payment solution in Messenger two years ago, Messenger has now launched group payments. ..
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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
With Twitter expanding its video measurement partnerships, you can now verify audience segments and video viewability in a better way. ..
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How Much Time Do Top Influencers Spend On Social Media?
Influencers are known for letting their lives play out on their social feeds, but how much of their days are actually dedicated to platforms and followers?..
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