Marketing
These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years
Did you ever think creepy Halloween ads would turn out to be an effective marketing tool? Well, they have recently turned out to be. Read on to find out more. ..
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Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital
Technology is important, but customer engagement starts and ends with marketing data...
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The Rise of Video in Digital Marketing
Video marketing is taking charge of digital marketing. ..
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Traditional Marketing vs. Digital Marketing
Digital marketing provides real-time results number of visitors, conversion rate, busiest period of the day and bounce rate...
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How should businesses use live video? (Infographic)
Live video is already catching on - and with the ever-increasing speeds of the internet, its popularity is set to soar. It is the need of the hour for businesses to capitalise on it. Here's why it's s..
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4 Topics That Once Again Occupied Agency Leaders at Advertising Week
Attendees at the Advertising Week this year couldn't stop discussing 4 topics that will rule the advertising rule in the future. Which are these topics? Read on to find out. ..
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MarTech conference highlights digital marketers’ central dilemma
Marketers have got immediate and affordable access to cloud-based tools' data and intelligence, which allow messages to be sent to mass audience in minimal time..
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Hollywood In Pixels Honors Universal Pictures EVP Doug Neil For Digital Campaigns
Doug was the first advertiser on Snapchat for Ouija, and created a 60 million Facebook fan base for the Fast and Furious series...
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Why Email Is The Locomotive Of Digital Marketing
A customer who decides to subscribe to your email list is actually more valuable than the intangible benchmark of "reach," and there's new data to back it up. ..
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