Marketing
Apple Finally Joined Instagram. Here’s How It Plans to Use It
Apple has never been an active brand across social media platforms. But now the picture might change. Apple recently joined Instagram and to know how it would use Instagram, read on...
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Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?
Wish to know more about blockchain technology and its impact on digital marketing? Read on. ..
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Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing
Did you know? 67 million voice-assisted devices will be in use in the U.S. by 2019. Read on to find out more. ..
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How the Santa Claus Affect Is Influencing Social Media
Here’s what you need to know about the infamous Santa Claus Affect...
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KitchenAid Celebrates the Passion of the Everyday Cook in Lurpak-Like Ads
KitchenAid appliances brings the joy of cooking to a divine experience in its latests campaign. To know more read here…...
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How to measure video effectiveness
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money...
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A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come
The next generation of marketing, digital marketing is replete with job opportunities that can do wonders for you. What are these job opportunities, let’s find out. ..
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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
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Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
If you think, awareness is a thing of the past, think again. Awareness has re-established itself as one of the important factors for a brand to be successful. Read on to find out more. ..
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