Marketing Campaign
Sound Symbolism will Affect your Brand Perception!!
People create a relationship with the Brand name before they even recognise what it offers. ..
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Evolution of real estate marketing – from intuition to #datadriven
Check out or detailed infographic on Evolution of real estate marketing – from intuition to #datadriven..
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Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School
Whirlpool adopted an innovative strategy to market its washing machines and contribute to a social cause as well. This move garnered a lot of appreciation and an award at Cannes too. Read on to know mo..
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10 Awesome Education-Related Advertising & Marketing Campaigns of 2012
Here are the top 10 advertising & marketing campaigns by renowned educational brands. Read on to find out what makes these ads better than the rest. ..
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Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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A Quick guide to Guerrilla Marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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