Marketing Campaign
A Quick guide to Guerrilla Marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend...
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How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless
To promote an app called Entourage, TBWA used cash as an advertising medium to draw attention to the homeless. ..
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How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, but the outcome wasn’t something Pepsi was prepared for. The brand received a lot of criticism for being insensitive. Here’s ..
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Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
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"Now, the shopkeeper can store condoms next to candies..."
When Durex, the leading condom brand announced it would be launching jeans, a lot of buzz was created. What’s the true story behind this?..
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What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards
When Absolut launched Absolut Lime – the first new flavour in 4 years, a lot was banking on this launch. But Absolut pulled it off and how. ..
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Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
A loyal influencer will create a way for marketers to reach their target audience...
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The 5 Best Ads of 2017 So Far
With the kind of ads 2017 has produced so far, we are sure this will turn out be a path-breaking year for advertising. Read on to find out more about the ads that have impressed so far. ..
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This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads
This is perhaps the most amazing way of marketing a product. This Mazda Billboard actually scans the crowd to see how many heads turn at its product. Read on to find out more. ..
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