Marketing Tools
Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?
Wish to know more about blockchain technology and its impact on digital marketing? Read on. ..
Read more
Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
YouTube seemed to have lost its glory after it found itself in a brand-safety boycott. But it is back now and how! Let’s find out how it has been fairing. ..
Read more
Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
If you think, awareness is a thing of the past, think again. Awareness has re-established itself as one of the important factors for a brand to be successful. Read on to find out more. ..
Read more
The Marketing Society launches in India
The Marketing Society, which is an exclusive global network of senior marketers, launched its India chapter earlier this month. ..
Read more
Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads
To make a mark in the highly competitive market, improving digital advertising is crucial. And for doing that, you might need to charge less to run good ads. ..
Read more
Market Analysis & Its Tools
Market analysis is required because a business cannot be set up on mere assumptions. It requires concrete data that can be analysed and used to execute marketing strategies...
Read more