Personalization
What social media reveals about your personality
Even though we are careful what we reveal about ourselves on social media, there's a lot about us that somehow slips through...
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Prioritize Context to Personalize Your Marketing
Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully...
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“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017
Hey $fname. Do you use Email Marketing? I realise that "$fname" doesn't work here. But does it really work in your email campaigns...
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