Product
Sold out on the Launch day. How did we do it???
In a direct qualitative comparison, iVOOMi could prove its worth against more established and glamorous rivals in the Indian market. The challenge was how we could persuade mainstream consumers to view..
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The Drivers of Brand Loyalty May Surprise You
Dependability is key to all types of customers, but to earn their commitment, brands must show they are superior to others...
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CMI’s Pulizzi Says Content First, Product Second
From website to social media, content comes first followed by the company product...
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Creative Tech And Product Development Are Both Part Of The Process
Technology is being used by CMOs to engage more customers via short-term campaign ideas and initiatives for a longer-term product development...
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Brand consistency is an essential element to it’s growth and longevity
If you make daily use of the five tips mentioned here, fewer branding nightmares will take place and you’ll never have to worry about your company being mistaken or lumped into the same category as the..
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Google's patented camera hat
The patent describes "a hat and a camera system for the hat that can be used for an interactive session with a remote user." Basically, it seems to be a cap with arrangements for a camera that will let..
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How Brands Can Benefit From the Social Media Multiplier Effect
Social media can be used to not promote the final product of a brand or a company, but can actually help in building the company from the inside. Many brands have started using it already...
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